Prof. Lida Holtzhausen

Lida Holtzhausen is a full professor and Director of the School of Communication at North-West University (NWU) in South Africa. She holds a PhD in Communication and began her academic career there in 2003. Her research focuses on corporate communication, integrated marketing communication, digital marketing, reputation, and corporate brand management. She has published widely, supervised postgraduate students, and presented internationally. She received NWU’s Teaching Excellence Award in 2024 and is active in national and international communication associations and collaborations.